You’ve got questions, and we’ve got answers. Senior living operators should focus their attention in three areas, Jim Moore says.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
How to define qualifying income, affordability levels when estimating project demand
By
Lynne Moore
Jun 05, 2023
Q. How do I accurately define the appropriate qualifying income/affordability levels in estimating demand for my project? A: The significant growth of the older adult population (specifically, the older...
Adult-children households are declining. Should you be worried?
By
Lynne Moore
Oct 02, 2023
The key to staying relevant in this constantly changing industry will be understanding the consumer’s existing and future needs and identifying flexible, efficient and cost-effective ways to satisfy...
How the senior living management structure is changing
By
Jim Moore
Apr 26, 2019
You’ve got questions, and we’ve got answers. Here’s what is new with the senior living management structure.
2021: Opportunities or continuing challenges for senior living?
By
Jim Moore
Feb 08, 2021
2021 is the year to better understand changing consumer expectations and stay focused on fundamentals for success.
Can the specific ‘opportunity cost’ of vacant memory care living units be defined?
By
Jim Moore
Oct 18, 2019
You’ve got questions. We’ve got answers. Let’s look at a typical memory care or assisted living unit and address three key operational issues.
Senior living trends, challenges to watch in 2023
By
Lynne Moore
Dec 05, 2022
Things are improving, but in 2023, issues still will need to be addressed.
Is the senior housing industry up to the challenge of serving the middle market?
By
Jim Moore
Jun 01, 2021
Yes, but creative thinking and innovative approaches will be required.
How to appropriately and accurately define your primary market area
By
Lynne Moore
Apr 03, 2023
Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....