You’ve got questions, and we’ve got answers. Senior living operators should focus their attention in three areas, Jim Moore says.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
How the senior living management structure is changing
By
Jim Moore
Apr 26, 2019
You’ve got questions, and we’ve got answers. Here’s what is new with the senior living management structure.
2021: Opportunities or continuing challenges for senior living?
By
Jim Moore
Feb 08, 2021
2021 is the year to better understand changing consumer expectations and stay focused on fundamentals for success.
Can the specific ‘opportunity cost’ of vacant memory care living units be defined?
By
Jim Moore
Oct 18, 2019
You’ve got questions. We’ve got answers. Let’s look at a typical memory care or assisted living unit and address three key operational issues.
Is the senior housing industry up to the challenge of serving the middle market?
By
Jim Moore
Jun 01, 2021
Yes, but creative thinking and innovative approaches will be required.
Who is attracted — and not attracted — to active adult apartments
By
Lynne Moore
Jun 06, 2022
Q. Is the active adult apartment product successfully attracting and serving a younger and more active segment of the senior population? A. Active adult apartments are attracting an age profile that...
Will senior housing survive the pandemic?
By
Jim Moore
Aug 14, 2020
Senior housing has experienced a number of cycles and headwinds, but will it successfully survive the current COVID-19 pandemic? You’ve got questions, and we have answers.
What issues must I address in 2019?
By
Jim Moore
Feb 02, 2019
You’ve got questions, we’ve got answers. Here are three challenges that operators will face during the years ahead.
How to evaluate primary market area definitions
By
Jim Moore
Jun 24, 2020
Q. How do I evaluate the appropriate primary market area definition for a specific site location or community?
A. The primary market area, or PMA, for a senior living community should represent the area...