The secret to securing RSVPs: Three calls with a smile
By
Lara Moga
May 23, 2016
Aside from using direct mail, here’s what a sales team can do to secure RSVPs from prospects and have them arrive at the community on the day of the event.
A resident shares the benefits of CCRC living
By
Linda Muston
Jan 04, 2016
I’m not sure that any recruiter or marketing professional can itemize all the little advantages of retirement residence living without personally experiencing it as my husband and I have.
Hospitality, once reserved for hotels and resorts, now a key component of senior living
By
David Miller
Mar 06, 2016
The difference between hotel management and senior living is that the guests don’t leave, making it even more critical to provide an exemplary level of service. You might say it’s hospitality...
One way to give people with dementia a chance to lead fuller lives
By
Jennifer Brush
Sep 11, 2017
With the number of people in whom dementia is diagnosed growing at alarming rates, the need for effective memory care programs is more important than ever. One international program combines dementia care...
A new way to measure outcomes in older adults
By
Erin Giovannetti
Aug 21, 2017
With support from the SCAN Foundation and the John A. Hartford Foundation, the National Committee for Quality Assurance and six collaborating organizations are testing two approaches to measuring outcomes...
Assisted living services will intensify
By
John Damgaard
Jun 01, 2015
Recently there has been much debate as to the assisted living business model.
Improving the Alzheimer’s transition
By
Kerry Mills
Apr 01, 2015
These four steps ease transitions for your families: