The United States needs a new paradigm for caring for older generations, including a new approach to senior living.
Take time to connect with older people
By
Michael Smith
Dec 18, 2017
Spend some time talking with the older people in your life, and visit them often. They are in your life for a reason.
Social media complements face-to-face interactions for residents
By
Lisa Price, M.D.
Mar 20, 2017
Recent research has found that Facebook interaction among older adults is doing more than just helping them while away the time.
Finding and keeping caregivers: A growing crisis
By
Stephen Campbell
Feb 06, 2017
A new campaign offers 60 new ideas to help address the caregiving crisis in senior living.
How to improve the appearance and feel of your senior living community
By
Michael Putnam
Aug 01, 2016
If you’re looking to be more competitive with other senior living communities, there are budget-friendly ways to improve its appearance and amenities.
The secret to securing RSVPs: Three calls with a smile
By
Lara Moga
May 23, 2016
Aside from using direct mail, here’s what a sales team can do to secure RSVPs from prospects and have them arrive at the community on the day of the event.
Hospitality, once reserved for hotels and resorts, now a key component of senior living
By
David Miller
Mar 06, 2016
The difference between hotel management and senior living is that the guests don’t leave, making it even more critical to provide an exemplary level of service. You might say it’s hospitality...
A resident shares the benefits of CCRC living
By
Linda Muston
Jan 04, 2016
I’m not sure that any recruiter or marketing professional can itemize all the little advantages of retirement residence living without personally experiencing it as my husband and I have.
The secret to a successful senior living community
By
James A. Stroud
Oct 01, 2015
One quality will distinguish your community and lay the foundation for success—financial and otherwise.