The secret to success in senior living may be as simple and as difficult as finding the right fit, according to speakers at the 2016 NIC Spring Investment Forum.
2 college students calling assisted living home
By
Lois A. Bowers
Aug 24, 2016
Victoria Kozar and Joe Huberman are the two newest assisted living residents at Masonicare at Ashlar Village in Wallingford, CT, having moved in on Tuesday. They’re also the youngest residents,...
Time, not tours, biggest factor in lead conversion: study
By
Lois A. Bowers
May 02, 2016
Senior living sales professionals may find it more productive to spend more time on each lead instead of contacting and conducting tours for as many prospective residents as possible, according to a new...
How to market to the silent generation
By
Lois A. Bowers
Mar 28, 2017
When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
Investors excited about independent and assisted living: report
By
Lois A. Bowers
Jan 05, 2018
Investors this year will be most attracted to “lifestyle-focused” segments of seniors housing, including one that may surprise some, according to a new report from commercial real estate services...
Senior living can cost less than aging in place at home: analysis
By
Lois A. Bowers
Apr 19, 2017
A new analysis showing that older adults can save money by residing in senior living communities rather than continuing to live in their homes may not surprise those in the industry, but most older adults...
Walkable location a surprising draw for assisted living prospects
By
Lois A. Bowers
Jul 26, 2017
An assisted living community’s location in a walkable neighborhood holds stronger appeal than one might expect, according to newly released research from A Place for Mom. And that appeal is expected...
New assisted living database designed to enable operators, lenders to compare communities nationwide
By
Lois A. Bowers
Mar 05, 2018
A new assisted living and memory care quality database by Formation Healthcare Group and Vision LTC has completed beta testing and has been launched publicly to a limited number of organizations, the companies...
How to increase move-ins via your website and social media
By
Lois A. Bowers
Oct 18, 2017
Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting...
Affordability, amenities top influencers of future moves for those 55+
By
Lois A. Bowers
Aug 17, 2016
Affordability and amenities will be the top influencers of future moves among renters and homeowners currently aged 55 or more years who responded to a recent survey. Renters and homeowners value those...