New continuing care retirement community The Spires at Berry College in Rome, GA, has been welcoming residents in stages since June. The setting is of “tremendous value,” even — or especially...
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
Life plan community model remains stable, viable: report
By
Kimberly Bonvissuto
Jun 16, 2020
Life plan communities were the type of senior living community least affected by the COVID-19 pandemic, reaffirming their stable future, according to a report from specialty investment bank Ziegler.
How CCaH programs are proving their worth during COVID-19
By
Amanda Young, MS, CMC
Apr 20, 2020
Despite challenges, continuing care at home programs quickly have developed innovative ways to support their members and continue to market to prospective members.