Lack of sales presence for overnight and weekend calls by prospects leads to poor first impressions
By
Kimberly Bonvissuto
Jun 17, 2024
A lack of sales staffing — or even backup staff — overnight and on weekends is leading to poor impressions of senior living communities, with 32% of prospective residents saying they would not consider...
Fear of increasing senior living costs leads some older adults to agree to pay more upfront
By
Kimberly Bonvissuto
May 09, 2024
With senior living’s affordability a top concern for older adults and their families, 25% of respondents to a new US News & World Report survey said they would be willing to pay more upfront to guarantee...
How the education industry prepared me for senior living
By
Christine Healy
Oct 26, 2023
A few lessons from early education have shaped how I think about marketing and growth in my new career in senior living.
A Florida memory care community has joined the ranks of senior living communities achieving 100% occupancy in the wake of the COVID-19 pandemic.
5 prospect concerns and the opportunities they present
By
Lois A. Bowers
Aug 14, 2023
A new report details five “critical concerns” that could be keeping prospective senior living residents from moving in.
Put your head in the clouds to realize what’s important to workers
By
Lois A. Bowers
Oct 17, 2022
An interesting trend emerged recently when I spent time with the profiles of the 2022 Best Workplaces for Aging Services lists that Fortune published in partnership with people analytics firm Great Place...
Trust and transparency are cornerstones of a healthy senior living culture
By
Shelley Esden
Mar 28, 2022
Across virtually all business categories, COVID-19 and its aftermath have accelerated and intensified trends that existed before the pandemic. Perhaps nowhere is that truer than in reaffirming the primacy...
Sinceri CEO discusses rebranding, the future, and the importance of listening to employees
By
Lois A. Bowers
Oct 04, 2021
Sinceri Senior Living CEO Chris Belford shares insights as JEA changes its name to Sinceri and the industry looks beyond the pandemic.
Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...
Crisis communication: Senior living sector’s challenges are in the early stage
By
Tim O'Brien
Sep 08, 2020
The pandemic has really sunk the industry’s reputation, and it’s going to take a lot to revive it. These PR strategies can be used to increase business and attract employees.