Middle class declines, but not necessarily middle-market senior living opportunities
By
Kathleen Steele Gaivin
May 23, 2022
The percentage of middle-income seniors has declined over the past 50 years, according to a new analysis, but those results don’t necessarily mean that there will be fewer middle-market senior housing...
Truewood middle-market brand expands with 6 former Holiday properties
By
Ron Rajecki
Apr 18, 2022
Merrill Gardens’ middle-market brand, Truewood by Merrill, has expanded with six independent living communities formerly managed by Holiday Retirement and, more recently, by Atria Senior Living.
Middle market senior housing needs ‘secret sauce’ from operators to work: panel
By
Kimberly Bonvissuto
Feb 10, 2022
The “secret sauce” for middle market senior housing includes a quality living environment without going overboard, one expert says.
Senior living disruption means new models that promote inclusion, purpose
By
Kimberly Bonvissuto
Jan 25, 2022
Increasing consumer demand, outside investment, reengineering of traditional models, and financial and staffing pressure on existing senior living operators are changing the industry, according to experts.
Changing consumer provides opportunities for life plan communities: report
By
Kimberly Bonvissuto
Jan 05, 2022
It’s no secret that the 75-and-older population is growing. But a new senior living and care trends report notes that with that growth comes more households with a net worth of $1 million or more, suggesting...
Big senior living stories of 2021
By
Lois A. Bowers
Dec 22, 2021
2021 began with the hope that the new COVID-19 vaccine being rolled out to assisted living communities and nursing homes would help control a pandemic that had caused so much illness, death, loneliness,...
Partnerships, universal workers keys to successful middle market communities, execs say
By
Lois A. Bowers
Nov 04, 2021
Relationships with third parties, the use of universal workers, pared-down offerings and strict expense control — but not skimping on quality — are keys to a successful senior living model serving...
Part 2: Could active adult housing help solve the middle-market affordability challenge?
By
Jim Moore
Oct 05, 2021
Beside value-engineering the physical product, reduced operating expenses also can play a role.
Could active adult housing be a solution to the middle-market affordability challenge?
By
Jim Moore
Aug 31, 2021
Several operators/providers are attempting to develop products to address this challenge.
Ventas to acquire New Senior Investment Group in $2.3 billion transaction
By
Lois A. Bowers
Jun 28, 2021
Real estate investment trusts Ventas and New Senior Investment Group will merge in an all-stock transaction valued at $2.3 billion, including $1.5 billion of New Senior debt, the companies announced Monday...