Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Oldest boomers aren’t looking for their parents’ senior living: panels
By
Kimberly Bonvissuto
Sep 19, 2022
WASHINGTON, DC — Senior living providers looking to entice tomorrow’s residents should forget about John Wayne and Bing Crosby and think about Pink and Madonna instead.
Benchmark campaign aims to dispel senior living misconceptions
By
Kimberly Bonvissuto
Aug 12, 2022
Waltham, MA-based Benchmark Senior Living has launched a new marketing campaign to try to educate consumers about senior living by helping them “unlearn” everything they think they know.
How to use storytelling to enrich your community
By
Wendy O’Donovan Phillips
Jul 14, 2022
Across the ages, stories have been passed down to build culture, entertain, educate and inspire. Storytelling started as an oral tradition, evolved to pictures then to writing. A memorable story discloses...
What the next-gen senior really wants: A rooftop bar
By
Daniel Levy
May 16, 2022
Seniors want life. They want opportunities to be social with their friends. And what’s the best place for luxurious, fun socialization? You guessed it: a rooftop bar.
6 ways to minimize risk within your senior living community
By
Kenita Hill
May 12, 2022
If you can maintain a low level of risk in your senior housing community, it can keep your residents and staff members safe.
Trust and transparency are cornerstones of a healthy senior living culture
By
Shelley Esden
Mar 28, 2022
Across virtually all business categories, COVID-19 and its aftermath have accelerated and intensified trends that existed before the pandemic. Perhaps nowhere is that truer than in reaffirming the primacy...
Building back occupancy will be a balancing act: speakers
By
Lois A. Bowers
Mar 25, 2022
However long it takes, the process of building back occupancy will take new approaches, according to speakers at the National Investment Center for Seniors Housing & Care Spring Conference.
Storytelling strategy for retention and recruitment
By
Courtney Malengo, APR
Mar 14, 2022
As the great resignation continues, it has become clear that what employees want, and what employers think that employees want, are two very different things. McKinsey & Company’s recent study put this...
Poll provides look at older adult independence, views on aging
By
Lois A. Bowers
Nov 29, 2021
Results of a new survey provide one window into the minds of potential senior living residents and, in some cases, their adult children.