Potential rescheduling of marijuana could affect senior living providers, residents
By
Kimberly Bonvissuto
May 22, 2024
A move by the federal government to reclassify marijuana as a schedule III drug could have implications for senior living residents.
Honorees shine at sixth annual McKnight’s Women of Distinction event
By
Kimberly Bonvissuto
May 15, 2024
Senior living, skilled nursing and home care representatives celebrated the accomplishments of many during the 2024 McKnight’s Women of Distinction Awards and Forum ceremony Tuesday at the JW Marriott...
Selling in senior living requires conveying its value proposition, experts say
By
Kimberly Bonvissuto
May 06, 2024
Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...
Leaders debate what to change, retain in senior living
By
Kimberly Bonvissuto
May 01, 2024
PHOENIX—If there was one good thing to come out of the COVID-19 pandemic, it was “everyone opening the kimono,” being raw and asking for help, according to a panel of C-suite senior living experts...
Break through prospects’ ‘paralysis by analysis’ by creating emotional connection: panel
By
Kimberly Bonvissuto
Apr 26, 2024
As senior living prospects become more digitally oriented, they are more educated than ever about life plan communities and their benefits, but sales teams aren’t seeing increased move-ins or shorter...
Speed to lead continues to plague senior living industry when it comes to digital leads
By
Kimberly Bonvissuto
Apr 18, 2024
Digital leads continue to be a top lead source for senior living operators, but with conversion rates not where they should be, one senior living marketing consultant is asking why.
Bill promises ‘generational investment’ in senior living and care workforce
By
Kimberly Bonvissuto
Apr 17, 2024
Proposed federal legislation would make a “generational investment” in the senior living and care workforce at a time when the aging population is growing exponentially and an increasing number of...
US News Best Senior Living program grows to recognize 1,703 communities in third year
By
Lois A. Bowers
Apr 16, 2024
US News & World Report’s Best Senior Living ratings program continues to grow, recognizing 1,703 senior living communities with top marks in its third year.
University programs evolving to train tomorrow’s senior living leaders
By
Kimberly Bonvissuto
Apr 15, 2024
When it comes to educating tomorrow’s leaders in senior living and other areas of aging services, one of the greatest challenges is creating awareness about the opportunities in the field, a panel of...
As senior living sector recovers, some call for a change in the model
By
Kimberly Bonvissuto
Mar 27, 2024
Overall, veterans in the long-term care field believe the aging services sector is recovering from the COVID-19 pandemic. But they don’t necessarily agree on where that recovery is at.