Dynamic pricing, easier sales concepts urged for senior living
By
Kimberly Bonvissuto
Aug 18, 2023
When it comes to senior living pricing strategies, one expert encourages operators to stand out from the crowd with dynamic pricing based on inventory.
Say goodbye to traditional paid search advertising – and hello to AI
By
Amy McClain
Jul 10, 2023
Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.
Twitter competitor Meta’s Threads debuts as new social media, marketing opportunity
By
Aaron Dorman
Jul 06, 2023
A new social media platform and Twitter alternative will debut Thursday morning.
Boomers share which features could entice them to move into a senior living community
By
Lois A. Bowers
Jun 28, 2023
As members of the Baby Boom generation start to consider downsizing or moving into a senior living community, a new report provides insights into what amenities providers can offer to entice them.
National senior living benchmarks can help providers use statistics to make decisions
By
Kimberly Bonvissuto
May 09, 2023
NEW ORLEANS—Senior living providers who have tools to measure, track and analyze relevant sales performance metrics are in an ideal position to implement best practices and optimize their sales teams...
US News Best Senior Living program recognizes 1,675 communities as tops in second year
By
Lois A. Bowers
May 04, 2023
US News & World Report is recognizing 1,675 senior living communities with top ratings in the second year of its Best Senior Living program. That compares with 1,274 communities rated as “Best” in...
Online reviews ‘possible, yet underexplored’ source of data on assisted living quality: study
By
Kimberly Bonvissuto
Mar 24, 2023
In an industry that lacks public quality reporting data, prospective residents are turning to online reviews, which may or may not be valid and reliable measures of quality and satisfaction, according...
3 ways to increase lead generation in senior living
By
Jen Malloy
Mar 13, 2023
Use the latest marketing tools to help you stay ahead of the never-ending race to reach leads, and find time to practice self-care.
Look beyond demographics for success in recruiting: speaker
By
Lois A. Bowers
Oct 13, 2022
Long-term care providers looking to diversify their workforces and appeal to particular groups of potential workers increasingly are looking beyond demographics to psychographics, according to Robert Espinoza,...
Oldest boomers aren’t looking for their parents’ senior living: panels
By
Kimberly Bonvissuto
Sep 19, 2022
WASHINGTON, DC — Senior living providers looking to entice tomorrow’s residents should forget about John Wayne and Bing Crosby and think about Pink and Madonna instead.