How to appropriately and accurately define your primary market area
By
Lynne Moore
Apr 03, 2023
Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Employers cannot use past salary as reason to pay women less, court says
By
Lois A. Bowers
Apr 12, 2018
Employers cannot use salary histories as justification for paying female employees less than male ones who perform the same work, a federal court ruled on Monday.
CCRC tests 8-hour pay for 6-hour day
By
Lois A. Bowers
Apr 03, 2018
A Virginia continuing care retirement community is launching a program it hopes will help attract and retain full- and part-time certified nursing assistants in a competitive market.
What unique challenges do operators face this year?
By
Jim Moore
Apr 02, 2018
You’ve got questions. We’ve got answers. There are three big challenges.
Tittle: No time for assumptions about assisted living regulation
By
Lois A. Bowers
Oct 16, 2017
Las Vegas — The state of affairs in the nation’s capital puts assisted living in a strong position to maintain regulation at the state level, National Center for Assisted Living Executive Director...
3 ways to improve employee engagement
By
Lois A. Bowers
Jun 27, 2017
Supervisors in senior living are more engaged at work than are their peers in corporate America, but the industry will need to do better if it wants to reduce turnover in the field, according to one expert.
Argentum asks government to address ‘regulatory overreach’ by NLRB
By
Lois A. Bowers
Feb 16, 2017
Congress and the new administration should prioritize addressing the “regulatory overreach” that has occurred via the National Labor Relations Board for the past eight years, Argentum President...
CDC: Those who reach 65 can expect to live almost 20 more years
By
Lois A. Bowers
Jan 29, 2017
Older adults who reach the age of 65 in the United States will live an average of 19.4 years longer, according to a data brief recently released by the Centers for Disease Control and Prevention’s...
OSHA: Employers can be cited more than five years after an employee injury
By
Lois A. Bowers
Jan 03, 2017
Employers that do not make and maintain accurate records of employee injuries and illnesses can be cited by the Occupational Safety and Health Administration for up to six months after the five-year record-retention...