Q. How do I evaluate the appropriate primary market area definition for a specific site location or community?
A. The primary market area, or PMA, for a senior living community should represent the area...
How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.
Proposed cuts to Medicare, Social Security could follow CBO report, senators say
By
Lois A. Bowers
Apr 11, 2018
At least two federal lawmakers are concerned that the 10-year projections on the budget and economy released Monday by the Congressional Budget Office will lead to GOP attempts to make cuts to programs...
Will 2018 be a year of opportunity or challenge?
By
Jim Moore
Mar 01, 2018
Two current issues can make a big difference in individual performance: minimum wage impacts and CNA turnover trends.
NLRB reverses decisions on joint employers, micro unions
By
Lois A. Bowers
Dec 19, 2017
The National Labor Relations Board has reversed rulings related to joint employers and micro unions that some in senior living believed negatively affected management-employee relations and residents.
Study suggests higher Medicaid payments for assisted living operators
By
Lois A. Bowers
Aug 07, 2017
States should make certain that Medicaid payments to assisted living community operators are high enough to encourage them to serve Medicaid beneficiaries and to increase beneficiaries’ access to...
Health systems increasingly seeing value of senior living, Welltower says
By
Lois A. Bowers
Feb 22, 2017
Hospitals increasingly are seeing senior living communities as part of a solution to lowering their risk associated with older adults, Welltower CEO Tom DeRosa told analysts participating in an earnings...
Argentum asks government to address ‘regulatory overreach’ by NLRB
By
Lois A. Bowers
Feb 16, 2017
Congress and the new administration should prioritize addressing the “regulatory overreach” that has occurred via the National Labor Relations Board for the past eight years, Argentum President...
OSHA: Employers can be cited more than five years after an employee injury
By
Lois A. Bowers
Jan 03, 2017
Employers that do not make and maintain accurate records of employee injuries and illnesses can be cited by the Occupational Safety and Health Administration for up to six months after the five-year record-retention...
‘Persuader’ rule injunction means time for labor relations activities is now, attorney says
By
Lois A. Bowers
Oct 31, 2016
Union-free senior living operators have a window of opportunity — perhaps a limited one — to take certain steps to maintain that status if they wish, attorney Daniel Burke told those attending an educational...