The Baby Boom generation is a huge demographic that will have a significant impact on the senior living and healthcare industry, but it cannot be considered as a homogenous group.
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
Adult-children households are declining. Should you be worried?
By
Lynne Moore
Oct 02, 2023
The key to staying relevant in this constantly changing industry will be understanding the consumer’s existing and future needs and identifying flexible, efficient and cost-effective ways to satisfy...
What baby boomers seek from active adult housing
By
Lynne Moore
Aug 21, 2023
Baby boomers have become a highly studied demographic over the past few years, and it is clear that their preferences are different than those of previous generations.
How to define qualifying income, affordability levels when estimating project demand
By
Lynne Moore
Jun 05, 2023
Q. How do I accurately define the appropriate qualifying income/affordability levels in estimating demand for my project? A: The significant growth of the older adult population (specifically, the older...
Senior living trends, challenges to watch in 2023
By
Lynne Moore
Dec 05, 2022
Things are improving, but in 2023, issues still will need to be addressed.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Who is attracted — and not attracted — to active adult apartments
By
Lynne Moore
Jun 06, 2022
Q. Is the active adult apartment product successfully attracting and serving a younger and more active segment of the senior population? A. Active adult apartments are attracting an age profile that...
Program trims visits to the ER
By
John O'Connor
Apr 01, 2016
A pilot program involving Brookdale Senior Living shows that non-skilled operators can improve care quality while beating nursing homes on price.