Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Who is attracted — and not attracted — to active adult apartments
By
Lynne Moore
Jun 06, 2022
Q. Is the active adult apartment product successfully attracting and serving a younger and more active segment of the senior population? A. Active adult apartments are attracting an age profile that...
How to evaluate primary market area definitions
By
Jim Moore
Jun 24, 2020
Q. How do I evaluate the appropriate primary market area definition for a specific site location or community?
A. The primary market area, or PMA, for a senior living community should represent the area...
Five key senior living operational challenges for 2020
By
Jim Moore
Dec 20, 2019
Here are the important operational challenges on which you should increase your focus in 2020.
Will there be strong ‘headwinds’ for senior living operations in 2019?
By
Jim Moore
Jun 03, 2019
You’ve got questions; we’ve got anwers! There are some significant challenges to address.
Where should I focus now?
By
Jim Moore
Oct 30, 2018
You’ve got questions, and we’ve got answers. Senior living operators should focus their attention in three areas, Jim Moore says.
Employers cannot use past salary as reason to pay women less, court says
By
Lois A. Bowers
Apr 12, 2018
Employers cannot use salary histories as justification for paying female employees less than male ones who perform the same work, a federal court ruled on Monday.
Proposed cuts to Medicare, Social Security could follow CBO report, senators say
By
Lois A. Bowers
Apr 11, 2018
At least two federal lawmakers are concerned that the 10-year projections on the budget and economy released Monday by the Congressional Budget Office will lead to GOP attempts to make cuts to programs...
CCRC tests 8-hour pay for 6-hour day
By
Lois A. Bowers
Apr 03, 2018
A Virginia continuing care retirement community is launching a program it hopes will help attract and retain full- and part-time certified nursing assistants in a competitive market.
What unique challenges do operators face this year?
By
Jim Moore
Apr 02, 2018
You’ve got questions. We’ve got answers. There are three big challenges.