Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Aging-in-place challenges in active adult communities
By
Lynne Moore
Aug 01, 2022
Q. Will active adult living experience the aging-in-place challenges experienced by other living arrangements in the senior living and care continuum?
Who is attracted — and not attracted — to active adult apartments
By
Lynne Moore
Jun 06, 2022
Q. Is the active adult apartment product successfully attracting and serving a younger and more active segment of the senior population? A. Active adult apartments are attracting an age profile that...
Could active adult housing be a solution to the middle-market affordability challenge?
By
Jim Moore
Aug 31, 2021
Several operators/providers are attempting to develop products to address this challenge.
Is the senior housing industry up to the challenge of serving the middle market?
By
Jim Moore
Jun 01, 2021
Yes, but creative thinking and innovative approaches will be required.
Can hotels be effectively renovated and repurposed for senior living?
By
Jim Moore
Apr 01, 2021
Such a conversion strategy requires the appropriate due diligence and is not without challenges and potential pitfalls.
2021: Opportunities or continuing challenges for senior living?
By
Jim Moore
Feb 08, 2021
2021 is the year to better understand changing consumer expectations and stay focused on fundamentals for success.
Will senior housing survive the pandemic?
By
Jim Moore
Aug 14, 2020
Senior housing has experienced a number of cycles and headwinds, but will it successfully survive the current COVID-19 pandemic? You’ve got questions, and we have answers.
How to evaluate primary market area definitions
By
Jim Moore
Jun 24, 2020
Q. How do I evaluate the appropriate primary market area definition for a specific site location or community?
A. The primary market area, or PMA, for a senior living community should represent the area...
7 benefits of mystery shopping the competition in senior living
By
Jim Moore
Apr 10, 2020
Once a mystery shop is completed for your area competitors, you can compare and measure several types of information.