For the best marketers, it’s all about the customer experience
By
John O'Connor
Jun 09, 2017
It’s no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.
Prevailing views about decision-makers largely inaccurate: study
By
John O'Connor
Oct 23, 2016
It’s no secret that 50-plus year olds often make senior living placement decisions. A new study sheds light on their motivations by shredding old stereotypes.