The chance to learn secrets to success drew McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends to columns posted on the site in 2015, reveals an...
It’s not just CCRCs that could use a new name
By
John O'Connor
Oct 21, 2015
As McKnight’s Senior Living recently reported, LeadingAge will announce a replacement term for the CCRC concept during its upcoming convention. But why should the industry stop there?
How CCaH programs are proving their worth during COVID-19
By
Amanda Young, MS, CMC
Apr 20, 2020
Despite challenges, continuing care at home programs quickly have developed innovative ways to support their members and continue to market to prospective members.
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.