4 challenges that senior living leaders must address to thrive in 2024
By
Mark Bryan
Jan 16, 2024
Here are four challenges and their implications that leaders and companies could face that must be addressed if they are to thrive in 2024.
Say goodbye to traditional paid search advertising – and hello to AI
By
Amy McClain
Jul 10, 2023
Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.
Be smart about phones, social media
By
Lois A. Bowers
Jan 25, 2016
If you haven’t reviewed your human resources manual lately, now may be a good time to check your policies related to cellphone and social media use by employees during work hours — or to formulate...
New research can help you attract prospective employees, residents
By
Lois A. Bowers
Feb 20, 2024
To attract prospective employees or residents, your senior living community must meet them where they are. If you’re hoping to meet them on social media, new research provides a roadmap of sorts.
Blood tests and phone apps: The future of diagnosing Alzheimer’s?
By
Lois A. Bowers
Apr 08, 2019
Last week in a blog post, Bill Gates shared some exciting ways that Alzheimer’s disease might be diagnosed in the future.
How technology can boost waitlist engagement and conversion in senior living
By
Fahad Aziz
Jul 02, 2020
Now that the COVID-19 pandemic has put a temporary hold on tours and visits in many areas, tech solutions can give prospective residents a real feel for a community even when they aren’t able to see...
3 ways digital tools help senior living communities during the ‘new normal’
By
Annie Haarmann
Nov 19, 2020
Senior living communities have been affected dramatically during the global pandemic, changing how we learn about and perceive them. Fortunately, digital tools allow these brands to maintain a positive...
Keep it real with evidence-based simulation learning
By
Melora Jackson, MS
Aug 02, 2019
Scientifically researched training tools offer assurances that do-it-yourself and knock-off training programs cannot ensure.
Senior living braces for a workplace shift
By
John O'Connor
Jan 28, 2021
From strictly a policy perspective, President Trump was more of a business person’s ally. But he was defeated by a man who promised to bring a lot of change. And this week we got a real taste of how...
Sizing up the state of labor in senior living
By
John O'Connor
Aug 30, 2018
Monday will be Labor Day. This may be as good a time as any to size up the state of labor in senior living.