A game-changing marketing opportunity for senior living
By
John O'Connor
Sep 28, 2023
But this week, another great reason for residents to enter your community was revealed. And it’s nothing short of groundbreaking.
McKnight’s Senior Living Newsmakers Podcast: What’s new in the middle market?
Mar 28, 2022
NIC Chief Economist Beth Mace and NIC Principal Ryan Brooks discuss the senior living industry’s latest efforts to reach middle-income older adults with McKnight’s Senior Living Editor Lois...
McKnight’s Senior Living Market Leaders Podcast with Alex Cohen of Liberty SBF
Nov 10, 2021
[Partner content] Alex Cohen, co-founder and CEO of Liberty SBF, provides a recap of the National Investment Center for Seniors Housing & Care Fall Conference and discusses the state of the senior living...
Just the beginning for middle market push
By
Lois A. Bowers
Sep 16, 2019
We’ve read — and McKnight’s Senior Living has written — much about the growing need for senior housing for middle-income older adults since April. Interest has not abated.
Remembering the middle market
By
Lois A. Bowers
Feb 25, 2019
Mark your calendars. A release date for the National Investment Center for Seniors Housing & Care’s highly anticipated middle-market study has been announced.
Is the marriage of senior living and capital about to be tested?
By
John O'Connor
Feb 14, 2019
The NIC Spring Conference next week will bring together capital providers and seekers at a time when money issues are coming to the fore.
You may not like what the NIC’s middle-market study reveals
By
John O'Connor
Apr 13, 2017
It’s very possible the real payoff of the National Investment Center for Seniors Housing & Care study of middle-market demand for seniors housing may be the reality check it delivers. And here, I’m...
Fast times at NIC
By
John O'Connor
Sep 05, 2024
The National Investment Center for Seniors Housing & Care Fall Conference will start soon, and the excitement already is building.
Building a better senior living model
By
Kimberly Bonvissuto
Dec 19, 2023
How is research helping to define the future of senior living? Lisa McCracken, the new head of research and analytics for the National Investment Center for Seniors Housing & Care, recently spent a few...
‘Plain vanilla’ senior living still won’t do
By
Lois A. Bowers
Dec 18, 2023
As McKnight’s Senior Living turns 20, Bob Kramer discusses how operators must customize and personalize their offerings to attract and keep residents.