Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
How CCaH programs are proving their worth during COVID-19
By
Amanda Young, MS, CMC
Apr 20, 2020
Despite challenges, continuing care at home programs quickly have developed innovative ways to support their members and continue to market to prospective members.
New research could help attract residents, but a to-do list remains
By
Lois A. Bowers
Jun 07, 2021
Senior living operators received some good news last week with the publication of the results of a long-awaited study of COVID mortality rates in the United States in residential senior housing and care...
Dealmaker’s Handbook 2020
Oct 20, 2020
The 2020 Dealmaker’s Handbook.
Tips to help you manage COVID-19 vaccine communication online
By
Annie Haarmann
Jan 21, 2021
After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to...
How to communicate about coronavirus and quell fear
By
Courtney Malengo, APR
Mar 12, 2020
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
Building awareness of senior living successes in COVID-19 battle
By
Lois A. Bowers
May 18, 2020
A new campaign aims to make sure more people understand the value of senior living.
New insights into how to attract residents
By
Lois A. Bowers
Feb 09, 2021
There’s a lot to take in related to the American Seniors Housing Association’s second national consumer survey, conducted in December with ProMatura. Results were released Monday.