Caregiver pay in the balance as advocacy groups size up proposed spending requirements
By
Lois A. Bowers
Jul 17, 2023
As assisted living provider advocacy groups try to influence federal home- and community-based services-related policy, their comments are joined by thousands of others, some in agreement with industry...
When it comes to DEI, survey shows there’s a lot of work to do
By
Lois A. Bowers
Jun 05, 2023
A new survey by the Pew Research Center shows that for employers who value diversity, equity and inclusion efforts, much work remains to be done.
Assisted living’s place in the long-term care continuum
By
Lois A. Bowers
Jun 13, 2022
A new federal report provides an interesting look at the overall provision of long-term care in the United States as well as assisted living’s place in the continuum.
5 items for senior living’s 2022 to-do list
By
Lois A. Bowers
Jan 10, 2022
The leaders of five organizations active in the senior living space recently shared with me their insights on the biggest challenges facing the industry. Culled from their comments is a list of action...
A different take on intergenerational living
By
Lois A. Bowers
Jan 29, 2018
Senior living communities already know that marketing to a prospective resident includes marketing to the older adult’s grown children because they are decision-influencers. Perhaps now it’s...
An unsung benefit of CCRCs
By
Lois A. Bowers
Jan 23, 2017
Many continuing care retirement / life plan communities offer a benefit that is not mentioned explicitly on their websites but could be a source of comfort to prospective residents.
First impressions: Little things can mean a lot
By
Lois A. Bowers
Dec 12, 2016
I spent some time at a senior living community at the invitation of the Where You Live Matters campaign and realized that seemingly small things can add up to a memorable first impression for prospective...
Consumer education important
By
Lois A. Bowers
Mar 28, 2016
A conversation with a reader last week got me thinking some more about the importance of being accurate and precise in the language we use. In fact, the health of the senior living industry depends on...