How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...
An unofficial employee appreciation day
By
Lois A. Bowers
Apr 22, 2024
Tuesday was the day US News & World Report released its Best Senior Living ratings for 2024, and it also was an employee appreciation day of sorts.
New research can help you attract prospective employees, residents
By
Lois A. Bowers
Feb 20, 2024
To attract prospective employees or residents, your senior living community must meet them where they are. If you’re hoping to meet them on social media, new research provides a roadmap of sorts.
‘We need to tell our story much better’
By
Lois A. Bowers
Jan 29, 2024
“From our perspective, we need to tell our story much better.” That’s what Julie Simpkins, co-president and chief operating officer of Gardant Management Solutions, told the US Senate Special Committee...
From lay media to social media, people are questioning assisted living
By
Lois A. Bowers
Jan 22, 2024
TikTok is the latest medium generating attention for the assisted living industry, and not necessarily the good kind of attention.