How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...
Your choice: Likable or memorable?
By
Lois A. Bowers
Aug 07, 2023
If you’re looking to devise or revise a slogan for your organization, you may need to choose between likableness and memorableness, according to the findings of a recent study.
The recruiting and retention strategy you’re probably not using
By
Lois A. Bowers
Aug 07, 2022
A word that starts with W may represent an untapped opportunity for senior living operators to help recruit and retain workers, industry experts say. It’s not wages.
To attract older workers, clean up your language
By
Lois A. Bowers
Jan 30, 2023
Research by Preply suggests that if you want to attract older workers, you may need to clean up the language you use in your job postings.
A stumbling block on the way to an Alzheimer’s cure
By
Lois A. Bowers
Nov 14, 2022
In a new study, 56% of participants said they were not likely to take part in a trial of a dementia-prevention drug. Senior living may be able to play a role in decreasing that percentage.
What you can learn from chatty Kathy, chatty Kyle and their co-workers
By
Lois A. Bowers
Mar 27, 2023
Excessively talkative employee could be negatively affecting your business, according to the findings of a new survey.
An unofficial employee appreciation day
By
Lois A. Bowers
Apr 22, 2024
Tuesday was the day US News & World Report released its Best Senior Living ratings for 2024, and it also was an employee appreciation day of sorts.
Helping residents stay sharp and mentally healthy
By
Lois A. Bowers
Jul 24, 2023
A study published online last week by the Journal of the American Geriatrics Society shared the frightening finding that “cognitive functioning may decline at an accelerated rate immediately post-retirement.”...
Labor movement
By
Lois A. Bowers
Sep 05, 2023
The current governmental environment tilts in favor of workers, not corporations. The results of a new survey suggest that a majority of Americans like it that way.
New research can help you attract prospective employees, residents
By
Lois A. Bowers
Feb 20, 2024
To attract prospective employees or residents, your senior living community must meet them where they are. If you’re hoping to meet them on social media, new research provides a roadmap of sorts.