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The Baby Boom generation is a huge demographic that will have a significant impact on the senior living and healthcare industry, but it cannot be considered as a homogenous group.

The most essential characteristic for philanthropic success is teamwork. When all understand their vested interest in philanthropy’s success, and they understand the role they play, everyone wins.

How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...

The next generation of senior consumers will be more discerning about how and where to spend their money — and in their definition of value.

Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.

To attract prospective employees or residents, your senior living community must meet them where they are. If you’re hoping to meet them on social media, new research provides a roadmap of sorts.

Owner/operators, many with aging physical plants, now are taking an opportunity to reflect on their existing communities, overall operations, services and pricing, to assess whether renovation or repositioning...

Big Buzz recently surveyed more than 100 senior living executives to uncover insights into how they achieve higher marketing outcomes through team alignment. When asked how often the sales and marketing...

100+ senior living executives recently identified seven best practices for achieving higher marketing outcomes through team alignment.

The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.