Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
How CCaH programs are proving their worth during COVID-19
By
Amanda Young, MS, CMC
Apr 20, 2020
Despite challenges, continuing care at home programs quickly have developed innovative ways to support their members and continue to market to prospective members.
Life plan communities thrive through connectedness
By
Gina Miller
May 10, 2018
Research shows that social connectedness improves physical health, mental and emotional well-being and even longevity, thereby enabling individuals and communities, including life plan communities, to...
Your favorite columns of 2015
By
Lois A. Bowers
Dec 22, 2015
The chance to learn secrets to success drew McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends to columns posted on the site in 2015, reveals an...
It’s not just CCRCs that could use a new name
By
John O'Connor
Oct 21, 2015
As McKnight’s Senior Living recently reported, LeadingAge will announce a replacement term for the CCRC concept during its upcoming convention. But why should the industry stop there?