Communicating in the age of activism and disinformation
By
Courtney Malengo, APR
May 22, 2023
What do you do when a movement is mobilized against you, or a disinformation campaign is lobbed at your executive or community? Here are six steps to consider as you approach any communication challenge.
Vexed by vaccinations? 5 communication strategies to encourage ongoing adoption
By
Courtney Malengo, APR
Mar 01, 2021
The reality is, if we cannot figure out the best ways to communicate, then vaccine adoption will continue to lag, plaguing healthcare workers and the broader public.
6 tips for effective crisis communication
By
Courtney Malengo, APR
Nov 27, 2017
In senior living, we have plans to mitigate disasters, address corporate compliance, handle elopement and assure quality. What plans do we have in place for crisis communication and reputation management?
Countering the illusion of communication
By
Courtney Malengo, APR
Jun 26, 2017
We all hear that communication is important, but what do we do about it? Here are some tips to enhance communication mindfulness.
Viewing your brand through the lens of customer experience
By
Courtney Malengo, APR
Oct 31, 2016
Powerful brands put customers and their experiences at the forefront, using that information to drive return on investment, products, services and amenities.