Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
How to adapt to serve the next generation of seniors
By
Lynne Moore
Apr 11, 2022
Q: Will the senior living industry be able to successfully adapt to serve the next generation of seniors entering the prospect pipeline? A: Yes, but it will require new approaches and housing products...
Senior living trends, challenges to watch in 2023
By
Lynne Moore
Dec 05, 2022
Things are improving, but in 2023, issues still will need to be addressed.
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
Senior living trends, challenges to watch in 2022
By
Lynne Moore
Feb 07, 2022
After two years, the pandemic still is with us, and operators continue to deal with challenges, including availability of staffing/turnover, higher labor costs, increased operating expenses and inflation.
How to position your community properly for the future
By
Lynne Moore
Jan 29, 2024
Owner/operators, many with aging physical plants, now are taking an opportunity to reflect on their existing communities, overall operations, services and pricing, to assess whether renovation or repositioning...