The Baby Boom generation is a huge demographic that will have a significant impact on the senior living and healthcare industry, but it cannot be considered as a homogenous group.
Why pricing transparency in crucial in senior living
By
Lynne Moore
Apr 15, 2024
The next generation of senior consumers will be more discerning about how and where to spend their money — and in their definition of value.
How to position your community properly for the future
By
Lynne Moore
Jan 29, 2024
Owner/operators, many with aging physical plants, now are taking an opportunity to reflect on their existing communities, overall operations, services and pricing, to assess whether renovation or repositioning...
Senior living trends, challenges to watch in 2023
By
Lynne Moore
Dec 05, 2022
Things are improving, but in 2023, issues still will need to be addressed.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.