Middle class declines, but not necessarily middle-market senior living opportunities
By
Kathleen Steele Gaivin
May 23, 2022
The percentage of middle-income seniors has declined over the past 50 years, according to a new analysis, but those results don’t necessarily mean that there will be fewer middle-market senior housing...
The needs of middle-class Americans over 55 often go unmet: SCEPA
By
Kathleen Steele Gaivin
Dec 06, 2023
Many adults aged 55 and older who have difficulty with daily and instrumental activities aren’t getting the help they need, research associate Jessica Forden of the Schwartz Center for Economic Policy...
Report suggests market opportunities for senior living
By
Kathleen Steele Gaivin
Dec 19, 2023
Conventional wisdom that care at home is less costly than assisted living is not necessarily true anymore, according to a recent report from the Joint Center for Housing Studies of Harvard University and...
Greystar to help active adults live well in mind and body with upcoming St. Louis rental development
By
Kathleen Steele Gaivin
Dec 07, 2023
Indianapolis-based Avenue Development aims to provide the full gamut of social and wellness services to active adults, with a rental property slated to open in a St. Louis, MO, suburb next October. On...
Senior living community rebrands to attract middle-income older adults, adds nursing care
By
Kathleen Steele Gaivin
Jul 21, 2022
A Westland, MI, senior living community that was slated to close last year has found new life with rebranding meant to attract interest from middle-income older adults.
Rate surge seen as threat to middle market enthusiasm
By
Kathleen Steele Gaivin
Sep 27, 2022
Many senior living and care providers across the country have raised their rates this year, as inflation continues to drive expenses for staples such as food, supplies and energy.