Senior living community rebrands to attract middle-income older adults, adds nursing care
By
Kathleen Steele Gaivin
Jul 21, 2022
A Westland, MI, senior living community that was slated to close last year has found new life with rebranding meant to attract interest from middle-income older adults.
Lloyd Jones launching Sage Hill brand to appeal to middle-income older adults
By
Kathleen Steele Gaivin
Mar 04, 2022
Marietta, GA-based investment firm Lloyd Jones is set to launch a new brand, Sage Hill, aimed at middle-income older adults looking for assisted living and memory care.
Rate surge seen as threat to middle market enthusiasm
By
Kathleen Steele Gaivin
Sep 27, 2022
Many senior living and care providers across the country have raised their rates this year, as inflation continues to drive expenses for staples such as food, supplies and energy.
Middle class declines, but not necessarily middle-market senior living opportunities
By
Kathleen Steele Gaivin
May 23, 2022
The percentage of middle-income seniors has declined over the past 50 years, according to a new analysis, but those results don’t necessarily mean that there will be fewer middle-market senior housing...
Methodist Retirement Communities eyes middle market during 60th anniversary year
By
Kathleen Steele Gaivin
Mar 07, 2022
As the Woodlands, TX-based Methodist Retirement Communities marks its 60th anniversary, President and CEO Alan Brown told the McKnight’s Business Daily that he would like to see the organization expand...
Business briefs, Nov. 5
By
Kathleen Steele Gaivin
Nov 05, 2021
Partnerships, universal workers keys to successful middle-market communities, execs say … Related business interests fueling operator activity in skilled nursing: lender … Active adult communities...
Market segmentation means it’s ‘a very interesting time’ in senior living: NIC
By
Kathleen Steele Gaivin
Jun 09, 2022
The market segmentation occurring in senior housing right now — with differentiation by price and service offerings including middle-market properties, luxury senior living apartments and active adult...
Lender gives reasons to be ‘bullish’ on senior housing and care
By
Kathleen Steele Gaivin
Sep 30, 2021
The senior living sector no doubt has seen pandemic-related challenges, but “the fundamentals of the business are sound,” according to Matthew Ruark, senior vice president of commercial and healthcare...
Executive Home Care acquires Assisted Living Locators
By
Kathleen Steele Gaivin
Sep 09, 2022
Hackensack, NJ-based Executive Home Care has acquired Scottsdale-based Assisted Living Locators, the in-home care provider announced Thursday. Financial terms of the deal were not disclosed.
3 nonprofits form new brand for affordable senior housing, services
By
Kathleen Steele Gaivin
May 27, 2022
Three Washington state nonprofits have joined together to create CIRC, a new brand that provides affordable housing and services to older adults and families. Sustainable Housing for Ageless Generations,...