‘Cat ladies’ and other childless people present an opportunity for senior living
By
Lois A. Bowers
Jul 29, 2024
Just as “childless cat ladies” are in the news, the Pew Research Center has released a new study delving into the reasons some people do not have children, as well as how those decisions have...
Remembering the middle market
By
Lois A. Bowers
Feb 25, 2019
Mark your calendars. A release date for the National Investment Center for Seniors Housing & Care’s highly anticipated middle-market study has been announced.
Just the beginning for middle market push
By
Lois A. Bowers
Sep 16, 2019
We’ve read — and McKnight’s Senior Living has written — much about the growing need for senior housing for middle-income older adults since April. Interest has not abated.
Advice for those interested in the middle market
By
Lois A. Bowers
Nov 06, 2023
For senior living and care organizations looking to begin serving the middle market — and judging by the standing-room-only crowd at a session during the LeadingAge Annual Meeting Sunday afternoon, there...
Affordable options for the middle class
By
Lois A. Bowers
Sep 03, 2019
As the senior living industry looks to find ways to serve the silver wave of baby boomers, including those in the middle market, all ideas should be on the table as potential solutions. Ever heard of the...
Not so sure about that ‘silver wave’
By
Lois A. Bowers
Nov 11, 2019
Yes, the aging of the baby boomers may result in a “silver wave” of residents moving into senior living communities, but one investor is urging caution. And independent living “may be left out to...
How to make senior living more appealing
By
Lois A. Bowers
May 06, 2019
A new study projects that at least 54% of middle-income adults in 2029 won’t be able to afford senior living. But even if people can afford it, will they want it?
The clock is ticking for a long-term care financing solution
By
Lois A. Bowers
Apr 12, 2021
Will a new report on long-term care financing spur action where others have not? Time will tell. But time is of the essence.
Hollywood hints at real life
By
Lois A. Bowers
Apr 17, 2017
When some friends and I went to the movies the other night, they looked forward to escaping from the real world for 90 minutes, whereas I looked forward to seeing whether aging and older adults were portrayed...
From lay media to social media, people are questioning assisted living
By
Lois A. Bowers
Jan 22, 2024
TikTok is the latest medium generating attention for the assisted living industry, and not necessarily the good kind of attention.