Researchers call for improved state websites about assisted living
By
Lois A. Bowers
Jan 31, 2020
Improving the information available about assisted living communities on state websites could help steer prospective residents and their families to communities that best meet their needs and minimize...
Direct mail drives seniors to websites
By
Lois A. Bowers
Sep 11, 2016
A recent study by Deft Research of older adults shopping for Medicare insurance may hold some lessons for seniors living operators on the best ways to reach potential residents and their adult children.
Assisted living three times less likely than nursing homes to receive bad reviews
By
Lois A. Bowers
Oct 12, 2018
Assisted living communities garner far fewer negative reviews than do nursing homes, according to a look at “hundreds of thousands” of reviews.
‘We’ve got to stay vigilant’: Argentum CEO discusses importance of policymaker, consumer education
By
Lois A. Bowers
Sep 20, 2021
Educating policymakers and consumers can help the senior living industry keep regulation at the state level and ensure that prospective residents and their families understand the benefits of senior living,...
First impressions: Little things can mean a lot
By
Lois A. Bowers
Dec 12, 2016
I spent some time at a senior living community at the invitation of the Where You Live Matters campaign and realized that seemingly small things can add up to a memorable first impression for prospective...
U.S. News launches ‘Best Senior Living’ program
By
Lois A. Bowers
Sep 07, 2021
U.S. News & World Report has launched a “Best Senior Living” initiative with the goal of releasing inaugural listings for consumers in the first quarter of 2022. The program will cover individual...
Senior living braces for changes in 2020 as top challenges remain
By
Lois A. Bowers
Jan 02, 2020
As 2020 begins, the senior living industry is preparing for the changing needs and wants of current and future residents as workforce and occupancy issues continue to challenge operators, according to...
Study: Flu shots may offer senior living communities a competitive advantage
By
Lois A. Bowers
Jan 04, 2018
Senior living communities that successfully encourage flu vaccination among staff members may have a marketing advantage over competing communities, suggests new research into consumer preferences.
Poll provides look at older adult independence, views on aging
By
Lois A. Bowers
Nov 29, 2021
Results of a new survey provide one window into the minds of potential senior living residents and, in some cases, their adult children.
Brookdale Senior Living poll: 36% open to a move to senior living
By
Lois A. Bowers
Jun 11, 2019
OnePoll surveyed U.S. adults on behalf of the country’s largest senior living company in April.