Operators should emphasize lifestyle in marketing efforts: study
By
Lois A. Bowers
Feb 28, 2019
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials,...
Senior living could lead cultural shift related to aging, report author says
By
Lois A. Bowers
Feb 22, 2018
The senior living industry, with innovation and imagination, could drive a new era of healthful aging, one of the authors of a new report from the Milken Institute told McKnight’s Senior Living....