New referral site launches for senior living communities
By
Lois A. Bowers
Jan 10, 2017
Does the seniors housing and care industry need another source of leads? Lancaster, PA-based Track 5 Media believes the answer is yes and has launched SeniorCaring.com based on that premise.
Financial information best way to pre-qualify website visitors: research
By
Lois A. Bowers
Apr 07, 2016
If you want to attract and pre-qualify potential residents visiting your senior living community website, including financial information there is the best way to do it, according to a new research paper.
New research could help attract residents, but a to-do list remains
By
Lois A. Bowers
Jun 07, 2021
Senior living operators received some good news last week with the publication of the results of a long-awaited study of COVID mortality rates in the United States in residential senior housing and care...
Kisco Senior Living pioneers new employee training program inspired by hospitality industry
By
Lois A. Bowers
Aug 14, 2018
Kisco Senior Living was looking for a way to take its customer service to the next level. The organization found a way to do it that no other senior living operator had found before.
5 ways to increase occupancy through marketing
By
Lois A. Bowers
Mar 29, 2018
More than 70% of senior living sales and marketing professionals are held directly accountable for occupancy in their communities, according to a new guide from Linkmedia360.
A Place for Mom is sold to new investors
By
Lois A. Bowers
Jul 06, 2017
A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies...
‘We’ve got to stay vigilant’: Argentum CEO discusses importance of policymaker, consumer education
By
Lois A. Bowers
Sep 20, 2021
Educating policymakers and consumers can help the senior living industry keep regulation at the state level and ensure that prospective residents and their families understand the benefits of senior living,...
Good news on the assisted living employment front
By
Lois A. Bowers
Mar 06, 2023
Good news for assisted living operators is that, according to Bureau of Labor Statistics data, employment in the sector has returned to pre-pandemic levels. But…
‘The Golden Bachelor’ could be a golden opportunity
By
Lois A. Bowers
Oct 23, 2023
Is “The Golden Bachelor” another example of stereotyping and ageism? Or is the show’s outreach and focus on older adults a reason to cheer?
Recovering from emotional, economic effects of pandemic will dominate senior living in 2021
By
Lois A. Bowers
Jan 04, 2021
Virus-related matters will dominate the actions of senior living owners and operators for the time being, industry leaders told McKnight’s Senior Living.