McKnight’s Senior Living Newsmakers Podcast: What’s new in the middle market?
Mar 28, 2022
NIC Chief Economist Beth Mace and NIC Principal Ryan Brooks discuss the senior living industry’s latest efforts to reach middle-income older adults with McKnight’s Senior Living Editor Lois...
$125,000 NIC study will assess demand for middle-market seniors housing
By
Lois A. Bowers
Apr 11, 2017
The National Investment Center for Seniors Housing & Care is spending $125,000 to study the demand for middle-market seniors housing, the organization formally announced Monday. NIC CEO Robert G. Kramer...
5.9 million more could afford senior living if annual costs were cut by $15,000
By
Lois A. Bowers
May 21, 2019
But where will those cuts come from? The National Investment Center for Seniors Housing & Care is looking to operators, develops, builders and others for answers.
Remembering the middle market
By
Lois A. Bowers
Feb 25, 2019
Mark your calendars. A release date for the National Investment Center for Seniors Housing & Care’s highly anticipated middle-market study has been announced.
NIC-funded study will examine demand for middle-market seniors housing
By
Lois A. Bowers
Mar 23, 2017
The National Investment Center for Seniors Housing & Care will be making a “major commitment” to studying the demand for middle-market seniors housing, NIC CEO Robert G. Kramer announced Thursday...
Expect middle-market study results in spring, NIC says
By
Lois A. Bowers
Oct 18, 2018
The National Investment Center for Seniors Housing & Care will release the results of its middle-market seniors housing study this spring, NIC President and CEO Brian Jurutka said Wednesday.
Just the beginning for middle market push
By
Lois A. Bowers
Sep 16, 2019
We’ve read — and McKnight’s Senior Living has written — much about the growing need for senior housing for middle-income older adults since April. Interest has not abated.
Industry will need to get creative to address middle market needs, groups suggest at NIC meeting
By
Lois A. Bowers
Sep 12, 2019
Five teams came up with several ideas up to serve the middle market during a session at the National Investment Center for Seniors Housing & Care Fall Conference.
54 percent of middle-income seniors could need housing, care help by 2029, NIC-funded study finds
By
Lois A. Bowers
Apr 24, 2019
Fifty-four percent of the 14.4 million middle-income older adults in 2029 in the United States will lack the financial resources to pay for senior housing and care, and a combination of public and private...
Black and Hispanic older adults in ‘Forgotten Middle’ are ‘worst off’
By
Lois A. Bowers
Feb 16, 2024
Trends in home ownership and equity, income, health and other issues indicate that millions of middle-income Black, Hispanic or rural older adults may not have the financial resources they need to pay...