In a year dominated by the coronavirus, it’s not surprising that COVID-19 popped up more than once as a topic of our most-read columns of 2020 when we examined analytics related to website visitors,...
Your favorite columns of 2018
By
Lois A. Bowers
Dec 21, 2018
We’ve examined the analytics to reveal which subjects were top blog topics of interest for McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends in 2018.
Welcoming in any language
By
Lois A. Bowers
Dec 12, 2022
A recent report from the US Census Bureau provides a reminder of the importance of working to appeal to a multicultural audience.
Your favorite columns of 2015
By
Lois A. Bowers
Dec 22, 2015
The chance to learn secrets to success drew McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends to columns posted on the site in 2015, reveals an...
Sometimes being a good neighbor is simple
By
Lois A. Bowers
Sep 17, 2018
As peak hurricane season loomed, one senior living organization shared hurricane preparedness tips with local older adults who still live at home, their families and first responders.
Your choice: Likable or memorable?
By
Lois A. Bowers
Aug 07, 2023
If you’re looking to devise or revise a slogan for your organization, you may need to choose between likableness and memorableness, according to the findings of a recent study.
A toast to creative marketing
By
Lois A. Bowers
Aug 28, 2017
Much of the buzz last week was about the solar eclipse, and rightfully so. But another big event was taking place in cities and towns across the country.
5 prospect concerns and the opportunities they present
By
Lois A. Bowers
Aug 14, 2023
A new report details five “critical concerns” that could be keeping prospective senior living residents from moving in.
The secret to reaching potential residents
By
Lois A. Bowers
Oct 03, 2016
Ten thousand Americans turn 65 every day, and if the senior living industry wants to attract them sooner rather than later, communities need to start doing things differently, Cornerstone Affiliates President...
Success can come in all sizes
By
Lois A. Bowers
Jul 05, 2016
The owner of a six-bed senior living community shares advice on marketing, management and operations, and communities of all sizes may find her insights helpful.