Mark your calendars. A release date for the National Investment Center for Seniors Housing & Care’s highly anticipated middle-market study has been announced.
A model for the middle market
May 18, 2022
Amy Schectman, president and CEO of 2Life Communities, discusses the organization’s new Opus brand for middle-income older adults and the future of senior living with McKnight’s Senior Living...
Just the beginning for middle market push
By
Lois A. Bowers
Sep 16, 2019
We’ve read — and McKnight’s Senior Living has written — much about the growing need for senior housing for middle-income older adults since April. Interest has not abated.
79% of middle-income baby boomers have no savings for retirement care: research
By
Lois A. Bowers
Mar 14, 2019
The clock is ticking for even the youngest baby boomers to ensure that they have enough money to pay for their care needs in retirement, and yet a new study adds to a growing body of research that many...
Federal government considering ways to encourage middle-income Americans to buy long-term care insurance
By
Lois A. Bowers
May 28, 2019
The Trump administration is considering regulatory changes and new tax subsidies to encourage middle-income Americans to buy private long-term care insurance.
New report shares way to ‘own’ the middle market
By
Lois A. Bowers
Oct 02, 2019
A new report offers a formula that senior living operators, developers and investors can use if they want to serve middle income older adults. Or at least “food for thought,” one author told...
Affordable options for the middle class
By
Lois A. Bowers
Sep 03, 2019
As the senior living industry looks to find ways to serve the silver wave of baby boomers, including those in the middle market, all ideas should be on the table as potential solutions. Ever heard of the...
Middle market senior housing requires special considerations, speakers say
By
Lois A. Bowers
Nov 01, 2018
By 2030, all baby boomers will have reached or passed the age of 65. Now is the time for senior living operators to conduct strategic planning to see whether expanding offerings to address a service gap...
A new middle-market senior living brand, Truewood by Merrill, has been launched by Merrill Gardens and is gradually rolling out to 23 communities in 13 of the 20 states in which the company operates.