Assisted living three times less likely than nursing homes to receive bad reviews
By
Lois A. Bowers
Oct 12, 2018
Assisted living communities garner far fewer negative reviews than do nursing homes, according to a look at “hundreds of thousands” of reviews.
Facebook, YouTube most popular social media among older adults
By
Lois A. Bowers
Jul 23, 2018
Facebook and YouTube are by far the most commonly used social media sites by U.S. adults aged more than 65 years, according to recent research by the Pew Research Center.
How to market to the silent generation
By
Lois A. Bowers
Mar 28, 2017
When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
Who uses social media the most? Not millennials
By
Lois A. Bowers
Jan 30, 2017
A new report from Nielsen provides insights into the use of social media platforms and the technology adults use to access them, perhaps offering food for thought on communicating with staff members and...
Your favorite columns of 2015
By
Lois A. Bowers
Dec 22, 2015
The chance to learn secrets to success drew McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends to columns posted on the site in 2015, reveals an...
Sometimes being a good neighbor is simple
By
Lois A. Bowers
Sep 17, 2018
As peak hurricane season loomed, one senior living organization shared hurricane preparedness tips with local older adults who still live at home, their families and first responders.
Success can come in all sizes
By
Lois A. Bowers
Jul 05, 2016
The owner of a six-bed senior living community shares advice on marketing, management and operations, and communities of all sizes may find her insights helpful.
Modest senior living cost growth presents marketing opportunity, experts say
By
Lois A. Bowers
Apr 23, 2019
Modest rate increases necessitated by imbalances in supply and demand offer senior living operators in some U.S. markets a marketing opportunity if they’re willing to change their thinking, according...
More bragging rights for senior living
By
Lois A. Bowers
Sep 07, 2021
The much-anticipated “silver wave” is about to hit senior living, and waiting for it is an expanding number of tools to help prospective residents and their families select new places to live and to...
First impressions: Little things can mean a lot
By
Lois A. Bowers
Dec 12, 2016
I spent some time at a senior living community at the invitation of the Where You Live Matters campaign and realized that seemingly small things can add up to a memorable first impression for prospective...