When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
Websites, social media vital for senior living marketers: report
By
Lois A. Bowers
Feb 02, 2017
Make sure your senior living community website is comprehensive, up-to-date and search engine optimized, and stay or become active on social media. Those points are some of the take-away messages for senior...
HRA seeks to sharpen its image with prospects via employee etiquette training
By
Lois A. Bowers
Apr 10, 2018
As many senior living operators look to add more healthcare services to their offerings, this regional development and operating company is instituting a new program to help ensure that hospitality doesn’t...
New lead-generation effort launches for senior living
By
Lois A. Bowers
Apr 04, 2018
A new platform has launched with the goal of helping to connect senior living communities and prospective residents looking for new places to live.
How to protect your community from inappropriate use of social media use by employees
By
Lois A. Bowers
Oct 19, 2017
Senior living operators can take steps to reduce risk related to social media use by employees, according to Kristi Eldredge, RN, JD, CPHRM, senior patient safety consultant at medical liability insurance...
How to increase move-ins via your website and social media
By
Lois A. Bowers
Oct 18, 2017
Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting...
A new report from the Administration on Aging puts some numbers behind trends related to the increasing population of U.S. older adults and suggests opportunities for providers of seniors housing and care.
Affordability, amenities top influencers of future moves for those 55+
By
Lois A. Bowers
Aug 17, 2016
Affordability and amenities will be the top influencers of future moves among renters and homeowners currently aged 55 or more years who responded to a recent survey. Renters and homeowners value those...
Adult children vital to senior living move-ins
By
Lois A. Bowers
Jul 18, 2016
Marketing to the adult children of prospective residents is crucial to the success of senior living communities, according to an analysis by Caring.com.
Time, not tours, biggest factor in lead conversion: study
By
Lois A. Bowers
May 02, 2016
Senior living sales professionals may find it more productive to spend more time on each lead instead of contacting and conducting tours for as many prospective residents as possible, according to a new...