Victoria Kozar and Joe Huberman are the two newest assisted living residents at Masonicare at Ashlar Village in Wallingford, CT, having moved in on Tuesday. They’re also the youngest residents,...
Investors excited about independent and assisted living: report
By
Lois A. Bowers
Jan 05, 2018
Investors this year will be most attracted to “lifestyle-focused” segments of seniors housing, including one that may surprise some, according to a new report from commercial real estate services...
How to market to the silent generation
By
Lois A. Bowers
Mar 28, 2017
When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
Aegis Living gambles on uncommon perk to foster employee loyalty
By
Lois A. Bowers
Apr 03, 2017
Eight employees of Aegis Living are going to be especially happy Wednesday afternoon. That’s the day their Redmond, WA-based employer is announcing the winners of its Dream Big Lottery. Last year’s...
Walkable location a surprising draw for assisted living prospects
By
Lois A. Bowers
Jul 26, 2017
An assisted living community’s location in a walkable neighborhood holds stronger appeal than one might expect, according to newly released research from A Place for Mom. And that appeal is expected...