How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...
New research can help you attract prospective employees, residents
By
Lois A. Bowers
Feb 20, 2024
To attract prospective employees or residents, your senior living community must meet them where they are. If you’re hoping to meet them on social media, new research provides a roadmap of sorts.
‘The Golden Bachelor’ could be a golden opportunity
By
Lois A. Bowers
Oct 23, 2023
Is “The Golden Bachelor” another example of stereotyping and ageism? Or is the show’s outreach and focus on older adults a reason to cheer?
Boomers share which features could entice them to move into a senior living community
By
Lois A. Bowers
Jun 28, 2023
As members of the Baby Boom generation start to consider downsizing or moving into a senior living community, a new report provides insights into what amenities providers can offer to entice them.
Good news on the assisted living employment front
By
Lois A. Bowers
Mar 06, 2023
Good news for assisted living operators is that, according to Bureau of Labor Statistics data, employment in the sector has returned to pre-pandemic levels. But…
Put your head in the clouds to realize what’s important to workers
By
Lois A. Bowers
Oct 17, 2022
An interesting trend emerged recently when I spent time with the profiles of the 2022 Best Workplaces for Aging Services lists that Fortune published in partnership with people analytics firm Great Place...
Sinceri CEO discusses rebranding, the future, and the importance of listening to employees
By
Lois A. Bowers
Oct 04, 2021
Sinceri Senior Living CEO Chris Belford shares insights as JEA changes its name to Sinceri and the industry looks beyond the pandemic.
‘We’ve got to stay vigilant’: Argentum CEO discusses importance of policymaker, consumer education
By
Lois A. Bowers
Sep 20, 2021
Educating policymakers and consumers can help the senior living industry keep regulation at the state level and ensure that prospective residents and their families understand the benefits of senior living,...
Erickson unveils new name, logo as part of $3 billion expansion strategy
By
Lois A. Bowers
Apr 28, 2021
Erickson Living is changing its name to Erickson Senior Living and rolling out a new logo as part of a strategy that will see almost $3 billion in development and construction over the next five years....
Recovering from emotional, economic effects of pandemic will dominate senior living in 2021
By
Lois A. Bowers
Jan 04, 2021
Virus-related matters will dominate the actions of senior living owners and operators for the time being, industry leaders told McKnight’s Senior Living.