Operators should emphasize lifestyle in marketing efforts: study
By
Lois A. Bowers
Feb 28, 2019
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials,...
Latitude Margaritaville Daytona Beach named Best 55+ Community
By
Lois A. Bowers
Jan 08, 2019
Latitude Margaritaville Daytona Beach has been named Best 55+ Community by 55places.com, the website announced Monday.
Best new active adult communities named by website
By
Lois A. Bowers
Nov 09, 2018
A new list ranks the best new U.S. active adult communities using data and information from several sources.
Latitude Margaritaville to get weeklong exposure on ‘Wheel of Fortune’
By
Lois A. Bowers
Oct 24, 2018
Latitude Margaritaville will get national TV exposure next week when the “Wheel of Fortune” game show takes place amid a custom set including images of the active adult communities and features a grand...
2020 opening planned for third Margaritaville community
By
Lois A. Bowers
May 23, 2018
Developers are shooting for an early 2020 opening for Latitude Margaritaville Watersound, in the Florida Panhandle.
Partners break ground for Latitude Margaritaville
By
Lois A. Bowers
Mar 29, 2017
Minto Communities and Margaritaville Holdings broke ground Tuesday for the Latitude Margaritaville active adult community planned for Daytona Beach, FL. The partners say they plan to open several more...