Active adult communities growing in demand for many reasons: panelists
By
Lois A. Bowers
Nov 02, 2021
HOUSTON—As operators wrestle with determining a firm definition of active adult housing and related questions, the sector is experiencing growth in development and resident demand, said panelists participating...
Operators should emphasize lifestyle in marketing efforts: study
By
Lois A. Bowers
Feb 28, 2019
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials,...
Survey: 85% of adults want active adult and assisted living communities nearby
By
Lois A. Bowers
Sep 27, 2018
Eighty-five percent of adults think it is important to have active adult communities, assisted living communities and communities with shared facilities and outdoor spaces where they live, according to...