Brookdale Senior Living President and CEO Lucinda “Cindy” Baier discusses her new book, “Heroes Work Here: An Extraordinary Story of Courage, Resilience and Hope from the Front Lines of COVID-19.”
The pandemic’s potential good news
By
Lois A. Bowers
May 09, 2022
Nobody asked for a pandemic, but potential long-term good news stemming from COVID-19 is that lasting positive changes could be in store for senior living and other long-term care providers.
How older adults — perhaps surprisingly — have fared during the pandemic
By
Lois A. Bowers
Apr 11, 2022
Results of a Kaiser Family Foundation poll released this week reveal the perhaps surprising resilience of older adults during the pandemic.
No joke: Assisted living operators ‘twist in the wind’ while others are prioritized
By
Lois A. Bowers
Apr 04, 2022
Assisted living providers are being left to “twist in the wind” and possibly close facilities due to uncompensated COVID-19-related costs, while billions of dollars in relief are being earmarked for...
$88.2B proposed for pandemic preparedness while we await the fate of $22.5B request
By
Lois A. Bowers
Mar 28, 2022
The administration is calling for Congress to provide $22.5 billion in emergency funding so the federal government can carry out its plan to continue to fight COVID-19. It’s a message the senior living...
What the CDC’s new masking guidance means for long-term care
By
Lois A. Bowers
Feb 28, 2022
The Centers for Disease Control and Prevention announced Friday that it is “updating its framework to monitor the level of COVID-19 in communities,” which it uses to make recommendations on masking...
More than 201,000 in long-term care have died from COVID, but just how many more?
By
Lois A. Bowers
Feb 07, 2022
A full accounting of COVID deaths among long-term care residents and staff members is not available because the federal government only collects data from Medicare and Medicaid-certified nursing facilities.
5 items for senior living’s 2022 to-do list
By
Lois A. Bowers
Jan 10, 2022
The leaders of five organizations active in the senior living space recently shared with me their insights on the biggest challenges facing the industry. Culled from their comments is a list of action...
An infusion of energy after months at home
By
Lois A. Bowers
Nov 01, 2021
I’d become so used to attending meetings via Zoom in the comfort of my home office that I had forgotten how energizing and just plain enjoyable it is to see colleagues and others in person.
Reasons for hope as a new week begins
By
Lois A. Bowers
Sep 13, 2021
We start the week with reasons to hope despite the pandemic.