Referrals from existing residents are a leading source of leads and move-ins. That’s because seniors trust and listen to their peers. Here’s one way to do it.
Many seniors feeling strapped for cash
By
Jim Moore
Dec 01, 2014
The Social Security administration recently announced a 1.7% annual cost-of-living adjustment, or COLA, for the nearly 64 million Americans who receive federal retirement or disability benefits.
Are you prepared for strategic change?
By
Jim Moore
Dec 01, 2015
When we think of “generations,” we usually consider the general population, as well as our peers, children and grandchildren.
Finding opportunity while raising pay
By
Jim Moore
Feb 01, 2015
It remains to be seen how senior living will be affected by new pressures to raise minimum wages.
Help seniors see the real bottom line
By
Jim Moore
Jun 01, 2015
One common sales deal killer is how our customers frequently view the cost of senior living alternatives.