Q. How do I evaluate the appropriate primary market area definition for a specific site location or community?
A. The primary market area, or PMA, for a senior living community should represent the area...
Will there be strong ‘headwinds’ for senior living operations in 2019?
By
Jim Moore
Jun 03, 2019
You’ve got questions; we’ve got anwers! There are some significant challenges to address.
How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.
Will 2018 be a year of opportunity or challenge?
By
Jim Moore
Mar 01, 2018
Two current issues can make a big difference in individual performance: minimum wage impacts and CNA turnover trends.