Two current issues can make a big difference in individual performance: minimum wage impacts and CNA turnover trends.
How to evaluate primary market area definitions
By
Jim Moore
Jun 24, 2020
Q. How do I evaluate the appropriate primary market area definition for a specific site location or community?
A. The primary market area, or PMA, for a senior living community should represent the area...
You’ve got questions? … We’ve got answers
By
Jim Moore
Feb 01, 2016
Do I need an exit strategy?
How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.