Exaggerating occupancy could hurt sales, marketing expert says
By
Kimberly Bonvissuto
Aug 08, 2023
It’s crunch time for senior living operators looking to increase occupancy, but exaggerating occupancy levels may end up cultivating negativity from prospective residents rather than snagging sales,...
COVID-19 shifts mindset of family caregivers about senior living decisions
By
Kimberly Bonvissuto
Sep 04, 2020
The global coronavirus pandemic has shifted the mindset of families and how they view senior care — and not in a good way, according to new research from a healthcare consulting firm. But senior living...