Experts share keys to present, future success in developing for the middle market
By
Kimberly Bonvissuto
Sep 25, 2024
Meeting middle-income older adults’ needs for housing and services involves many challenges and opportunities, and senior living and care operators must be part of the solution, according to experts...
Navigate the middle market by checking the right boxes
By
Kimberly Bonvissuto
Mar 08, 2024
The 2019 “Forgotten Middle” study highlighted the need for housing and care for older adults with incomes too high to qualify for federal assistance but not enough resources to be able to afford private-pay...
New middle-income senior living model framed by wellness culture
By
Kimberly Bonvissuto
Jul 07, 2021
Want to attract middle-income older adults? Emphasize lifestyle opportunities and comfortable residences, and allow residents and others who use community amenities to be able to choose from a menu of...
Innovative opportunities to serve the middle market are waiting: panel
By
Kimberly Bonvissuto
Feb 02, 2024
The time has come for the senior housing and care sector to figure out how to scale housing and services to meet the needs of the growing market of middle-income older adults, a panel of experts said Thursday.
Middle market senior housing needs ‘secret sauce’ from operators to work: panel
By
Kimberly Bonvissuto
Feb 10, 2022
The “secret sauce” for middle market senior housing includes a quality living environment without going overboard, one expert says.
Middle market is ‘the future of life plan communities,’ providers say
By
Kimberly Bonvissuto
Oct 26, 2022
Serving middle-income individuals is the future of life plan communities, Episcopal Retirement Services President and CEO Laura Lamb says.
Building for the middle market means a ‘fair product at a fair price’
By
Kimberly Bonvissuto
Nov 16, 2023
When Washington state-based Wesley embarked on a total redevelopment of its more than 80-year-old campus, executives reached into their history of mission and service to target a growing area of need:...
Technology, affordability, desirability key to attracting next generation of senior living residents
By
Kimberly Bonvissuto
Oct 26, 2021
ATLANTA — The pandemic influenced and supported a desire among older adults to age in place rather than move into seniors housing. Now, according to experts, the industry needs to proactively respond...
‘We can no longer ignore this’: Affordable long-term care is urgent priority, panelists say
By
Kimberly Bonvissuto
Dec 10, 2020
The nation’s population is aging, and with 70% of Americans aged 65 or more years requiring long-term care at some point, access to affordable care is becoming an urgent priority, according to panelists...
Senior living disruption means new models that promote inclusion, purpose
By
Kimberly Bonvissuto
Jan 25, 2022
Increasing consumer demand, outside investment, reengineering of traditional models, and financial and staffing pressure on existing senior living operators are changing the industry, according to experts.